Event-tag sequencing
Tag captures at the booth; the matching follow-up sequence fires automatically.

For event marketers
Captures tag back to the event. Sequences fire by the time attendees land home. The CMO sees pipeline-by-event the Monday after the show.

How it works
Every scan and form submit at the show gets an event tag, so the list builds itself as you go.
Event-tag triggers the right multi-step follow-up — different message for booth visitors vs. session attendees vs. dinner guests.
Pipeline-by-event dashboard rolls up captures, meetings booked, opportunities created, and closed-won by show.
Capabilities
Tag captures at the booth; the matching follow-up sequence fires automatically.

Captures, meetings, pipeline, and closed revenue attributed to each event — in one view.

Each rep's captures attribute back to them; the show rolls up to the team total.

Pull a list of registered attendees, segment by ICP fit, and pre-book meetings before the show.

Export per-event captures with full enrichment for finance, board, and executive readouts.

Year-over-year cost-per-opportunity for each event helps you renew the winners and cut the losers.

Questions
Set a tag once on the mobile app at the show. Every capture during that session inherits it — and triggers the matching sequence.
Yes. Upload the registration CSV, match by email or company, and pre-tag everyone with the event before they arrive.
The same tag covers both in-person booth captures and virtual session-attendee captures from the form layer.