01
Drip + cadence
Mix immediate, day-delayed, and business-hour-aware sends in the same flow.
Product
Follow-up that adapts as people read.
Branch on opens, clicks, and replies. A/B paths inside the same sequence. Triggered by stage moves, form fills, or badge scans — without a separate marketing tool.
crm.leadnics.com
How it works
How sequences run
- Design
Drag steps onto the canvas — email, SMS, task, wait, branch. Each step previews the merge-tag output before you save.
- Trigger
Sequences fire on form submission, badge scan, stage move, segment entry, or manual enrollment. One contact, one path.
- Branch
If they opened twice but didn't click, send the case study. If they replied, pause the sequence and route to a rep.
Capabilities
Inside a sequence
02
Behavior branches
Open, click, reply, deal-stage move — each becomes a yes/no split with its own downstream path.
03
A/B paths
Test two subject lines or two whole sequences side by side. Winner promotes by reply rate, not opens.
04
Email preview per recipient
See how the merge tags resolve for any contact before you launch.
05
Pause on reply
When a prospect replies, the sequence pauses automatically and a task lands on the owning rep.
06
Step-level analytics
Click into any step to see opens, clicks, replies, opt-outs, and time-to-reply.
Questions
Sequences FAQ
Can sequences send from the rep's mailbox?
Yes. Once a rep connects their inbox, every send threads inside their Gmail or Outlook with proper Reply-To handling.
How does the system handle holidays?
Business-hour rules respect each rep's timezone and team calendar. Friday-evening sends roll to Monday morning automatically.
Can I run a sequence for in-person leads only?
Yes. Filter the trigger on tag, source, or segment. Badge-scanned leads at a show enter one sequence; webform leads enter another.